Ukubaluleka kwamathegi esihloko se-HTML ku-SEO nokufinyeleleka

Ikhaya » Python » Ukubaluleka kwamathegi esihloko se-HTML ku-SEO nokufinyeleleka

Amathegi esihloko se-HTML angenye yalezo zingcezu ezincane zekhodi ezinquma buthule ukuthi ikhasi lakho lizwakala licacile, lisebenziseka futhi liphrofeshinali, noma njengodonga lombhalo oluyisiphithiphithi. Balolonga indlela abantu abafunda ngayo okuqukethwe kwakho, ukuthi abafundi besikrini bakuchaza kanjani nokuthi izinjini zokusesha ziqonda ukuthi ikhasi ngalinye limayelana nani ngempela.

Uma uhlela kahle izihloko ku-HTML, empeleni wakha ithebula elibukhoma lokuqukethwe lakho kokubili abantu nemishini. Lokho kusho ukuzulazula okulula, ukufinyeleleka okungcono, umongo owengeziwe we-Google futhi, uma wenza izinto kahle, amathuba angcono okulinganisa izihloko ezibalulekile kuwe.

Yiziphi izihloko ze-HTML nokuthi kungani zibaluleke kangaka

Izihloko ze-HTML zingamathegi avela ku echaza izihloko nemibhalo engezansi ngaphakathi kwedokhumenti. Basungula isigaba esicacile solwazi: isihloko esikhulu sekhasi, wethula izigaba ezinkulu, futhi ngale kwalokho hlukanisa lezo zigaba ngemininingwane emihle. Zicabange njengesakhiwo sencwadi: isihloko sencwadi, izihloko zezahluko, izihloko zezigaba, izigatshana nokunye.

Ngokungafani neziqukathi ezijwayelekile ezifana , izihloko zinencazelo ecacile ye-semantic. Iziphequluli, izinjini zokusesha kanye nobuchwepheshe obusizayo bungakwazi ukukubona futhi kunqume ukuthi okuqukethwe kuqoqwe kanjani nokuthi yiziphi izingxenye ezibaluleke kakhulu. Kungakho ukushintsha izihloko ngezigaba ezinkulu kakhulu noma ukwenza isitayela umbhalo ongahleliwe njengomkhulu futhi ugqame kuwumbono omubi kuyo yomibili imibono ye-SEO kanye nokufinyeleleka.

Izihloko ngesikhathi esisodwa zisebenzela izethameli ezintathu: abafundi, izinjini zokusesha kanye nobuchwepheshe obusizayo. Kubafundi, basika okuqukethwe kube amabhulokhi alawulekayo futhi bakwenze kufundeke kalula. Ezinjinini zokusesha, zigqamisa amatimu abalulekile nezihlokwana. Kubafundi besikrini, bakha uhlaka olukwazi ukuzulazula oluvumela abasebenzisi ukuthi bagxumele ezingxenyeni abazikhathalelayo esikhundleni sokulalela lonke ikhasi umugqa ngomugqa.

Uma zisetshenziswa ngokunganaki, izihloko zingalimaza kakhulu kunokuhle. Ukweqa amaleveli, ukugxilisa amagama angukhiye noma ukuwasebenzisa kuphela ekwenzeni isitayela esibonakalayo kuphazamisa ukwakheka okunengqondo kwedokhumenti. Lokho kudideka kuzwakala kubasebenzisi abadukayo, izinjini zokusesha ezitolika kabi izihloko, kanye nabantu abasebenzisa izifundi zesikrini abathembele ezihlokweni njengethuluzi labo eliyinhloko lokuzulazula.

Izinhlobo zamathegi esihloko se-HTML (H1-H6) nendima yawo

I-HTML ichaza amazinga ayisithupha ezihloko: , , , , futhi . Basuka kokubaluleke kakhulu ( ) okungabalulekanga kangako ( ). Empeleni, izingosi eziningi azivamile ukudinga okungaphezu kwalokho , futhi uma uzithola usufinyelela noma ngokuvamile, kuwuphawu lokuthi okuqukethwe kwakho kungokwamakhasi amaningi esikhundleni somqulu owodwa omkhulu.

H1: isihloko esikhulu sekhasi

I-H1 yisihloko esiyinhloko esichaza isihloko sonke sekhasi. Kufanele iphendule umbuzo othi: “Limayelana nani leli khasi?” kubo bobabili abasebenzisi nezinjini zokusesha. Ngenxa yokubaluleka kwayo, iyindawo engokwemvelo yokufaka igama elingukhiye eliyinhloko noma ibinzana elingukhiye ofuna ikhasi libekwe ezingeni—ngaphandle kokuzwakala njengerobhothi.

Umkhuba ongcono kakhulu ukusebenzisa i-H1 eyodwa ekhasini ngalinye. Izinjini zokusesha zesimanje zingakwazi ukuphatha izinto eziningi ze-H1 ngobuchwepheshe, futhi i-Google ikusho ngokusobala ukuthi ayiwaphuli amasistimu azo, kodwa ngokombono we-SEO nokufinyeleleka, i-H1 eyodwa ecacile igcina uhlaka lombhalo lulula futhi lubikezelwa. Ama-H1 amaningi avame ukufiphalisa ukugxila futhi enze ukwakheka kube nzima ukutolika.

I-H1 kufanele ibe mfushane, ichaze futhi ibe namandla. Ivamise ukufana nesihloko esibonakalayo se-athikili noma ikhasi lomkhiqizo. Nakuba kungadingeki ukuthi ifane ne-HTML umaka oboniswe kuma-SERP namathebhu esiphequluli, i-H1 kufanele ihambisane nayo ngokucacile ukuze abasebenzisi bangamangazwa ukungafani phakathi komphumela wosesho nalokho abakubonayo ekhasini.

Umehluko phakathi kwe-H1 ne-HTML umaka

I-H1 ivela ngaphakathi komzimba wekhasi, kanti i ithegi ihlala engxenyeni <yekhanda> futhi iboniswa emiphumeleni yosesho namathebhu esiphequluli. Zombili zibalulekile ku-SEO kodwa zisebenza izindima ezihlukene. I-H1 iqondisa abafundi uma sebefike ekhasini; i umaka ukholisa abasebenzisi ukuthi bachofoze kwasekuqaleni futhi unikeza izinjini zokusesha incazelo ehlangene yesihloko esiyinhloko sekhasi.

Ilungele ngokuphelele i-H1 kanye ukuze bahluke, inqobo nje uma behlala behlobene eduze. Ama-SEO amaningi akhetha okufushane, okulungiselelwe ngokuchofoza (ukugwema ukuncishiswa kuma-SERP) kanye ne-H1 echaza kabanzi eklanyelwe abafundi asebevele besekhasini.

H2: izihloko zesigaba esiyinhloko

Izihloko ze-H2 zihlukanisa okuqukethwe kube yizigaba ezinkulu ngaphansi kwesihloko esikhulu. Uma i-H1 yakho bekuyisihloko sencwadi, ama-H2 bekungaba izihloko zezahluko. I-H2 ngayinye yethula isihloko esincane esihlukile, okwenza kube lula kubasebenzisi ukuskena ikhasi kanye nezinjini zokusesha ukuze babone ukuqoqwa kwemibono okunengqondo.

Ngokombono we-SEO, ama-H2 ayindawo ekahle yokufaka amagama angukhiye ahlobene nokuhluka kwe-semantic. Basiza ukucacisa izingqikithi zesibili ngaphandle kokulayisha ngokweqile i-H1. Ama-H2 abhalwe kahle angase abe amakhandidethi emiphumela enothile njengamazwibela afakiwe, ikakhulukazi emihlahlandlela nama-athikili wesitayela sohlu.

I-H3: izigatshana ezingaphakathi kwamabhulokhi e-H2

Ama-elementi e-H3 ahlala ngaphansi kwezihloko ze-H2 futhi akuvumela ukuthi uhlukanise ingxenye ngayinye enkulu ube izingcezu ezincane, ezigayeka kalula. Kuma-athikili amade noma ayinkimbinkimbi, ama-H3 avimbela amabhulokhi amakhulu ombhalo futhi aqondise abafundi ngezincazelo zesinyathelo nesinyathelo noma ukuhlukaniswa okuningiliziwe komqondo.

Kubandakanya ukuhluka komsila omude kwamagama akho angukhiye ngaphakathi kwama-H3 kungaqinisa ukuhambisana kwesihloko. Kwenziwe ngokwemvelo, lokhu kunikeza izinjini zokusesha imephu ecebile ye-semantic yekhasi kuyilapho ihlala iwusizo ngempela kubafundi abafuna imininingwane ngaphandle kokulahleka.

I-H4, i-H5 ne-H6: amazinga ajulile emininingwane

I-H4, i-H5 ne-H6 zisetshenziselwa ukwehlukana okukhulayo kokuqukethwe ngaphansi kwe-H3 nangaphezulu. Azivamile emakhasini okuthengisa noma ebhulogi, kodwa zingaba usizo kumadokhumenti ezobuchwepheshe, okuqukethwe kwezomthetho, noma izinsiza ze-encyclopedic lapho ukwenza isidleke okujulile kungenakugwenywa.

Yize izihloko ezisezingeni eliphansi zinesisindo esincane esiqondile se-SEO, zisacwengisa ukwakheka kwedokhumenti futhi zisize ukuzulazula. Ukuzisebenzisa ngokweqile noma ukudala izigaba ezijule kakhulu, nokho, kungadida bobabili abasebenzisi nobuchwepheshe obusizayo. Uma ufika ku-H5 noma ku-H6 njalo, cabanga kabusha ukuthi ikhasi kufanele lihlukaniswe noma lenziwe libe lula.

Izihloko, i-HTML ye-semantic kanye nesakhiwo sedokhumenti

Izihloko ziyingxenye eyodwa kuphela ye-ecosystem ebanzi ye-HTML ehlanganisa izici ezifana , , , , , futhi . Uma uhlanganisa izihloko nalezi zici zesakhiwo, udala isakhiwo esizwakalayo iziphequluli ezingasihumusha sibe isihlahla sokufinyeleleka kubafundi besikrini.

Indlela engeyona ye-semantic isebenzisa kuphela izakhi, izindima namakilasi ukulingisa isakhiwo. Isibonelo, ukugoqa isihloko sesayithi lakho phakathi nokuzulazula kwakho ungene ingalingisa i-semantics, kodwa ine-verbose futhi ayilondolozeki kangako. Ugcina uthembele kumazwana nakumazisi ukuze nje ugcine izinto zifundeka kukhodi.

Indlela ye-semantic ithatha indawo yalezo ziqukathi ezijwayelekile , , , futhi . Ngaphakathi ubeke eyakho , nangaphakathi izixhumanisi zakho. Iziphequluli nobuchwepheshe obusizayo baqonda ngokushesha ukuthi yisiphi isifunda esiyisibhengezo sesayithi, okuwukuzulazula nokuwukuqukethwe okuyinhloko, ngaphandle kwenqwaba yezindima ze-ARIA.

Nansi indlela isakhiwo esilula, esakhiwe kahle esingase sibukeke ngayo ngokomqondo: izinga eliphezulu (isibhengezo sesayithi), silandelwa (ukuzulazula okuyinhloko), okukodwa (indawo yokuqukethwe eyinhloko), ngokuzikhethela (izinto ezihambisanayo) kanye a (ulwazi lwesayithi lonke). Ngaphakathi , ungaba ngezingcezu ezizimele (njengokuthunyelwe kwebhulogi) kanye kokuqukethwe okuqoqwe okungeyona i-athikili eziqukethwe wena.

Ngamunye noma ngokuvamile kufanele ibe nesihloko sayo. Leso sihloko siba yisihloko saleyo ngxenye yedokhumenti. Ngaphandle kwayo, abasebenzisi besifundi sesikrini kanye nezinjini zokusesha banenkinga yokuqonda ukuthi leyo ngxenye yekhasi ingeyani.

, , futhi kumongo

ihlonza okuqukethwe okuyinhloko kwekhasi, futhi kufanele kube nokukodwa ncamashi ngombhalo ngamunye. Lokhu kuvumela ubuchwepheshe obusizayo ukuthi beqe i-chrome ephindaphindayo (njengamamenyu, amabha aseceleni nezibhengezo) bese begxumela ngqo kokuqukethwe okubalulekile ngomyalo owodwa.

ihloselwe ulwazi oluqinile noma oluhambisanayo. Lapha yilapho uzobeka khona amabha aseceleni, amabhokisi okubiza, izixhumanisi ezihlobene noma amanothi angeziwe. Indima yayo eyingqopha-mlando engacacile “iyahambisana”, esiza abasebenzisi besifundi sesikrini banqume ukuthi bayayihlola yini noma bayizibe.

imele okuqukethwe okungase kuzimele kodwa ngaphandle kwekhasi lapho kuvela khona. Cabanga ngezindatshana zezindaba, okuthunyelwe kwebhulogi, okufakiwe kwenkundla, noma amakhadi omkhiqizo angase ahanjiswe kwenye indawo. Ngamunye ngokuvamile inesihloko sayo futhi ingaqukatha izigatshana ngaphakathi.

okokuqoqa okuqukethwe okuhlobene lapho i-elementi ye-semantic ethile ingasahlangani. Izigaba ngokuvamile kufanele zibe nesihloko sazo; ngaphandle kwayo, zengeza inani elincane kuhlaka lwedokhumenti futhi zingase zidale umsindo kubasebenzisi bobuchwepheshe bokusiza.

Indlela izihloko eziwuchaza ngayo uhlaka lwedokhumenti

Izihloko zichaza uhlaka lwedokhumenti ngokomqondo, nakuba iziphequluli zingakaze zisebenzise ngokugcwele uhlaka lwe-algorithm yoqobo lwe-HTML5. Abasebenzisi besifundi sesikrini bavame ukuncika kulolo hlaka olushiwo ngokugxuma besuka kwesinye isihloko baye kwesinye, noma ngokubuka uhlu lwazo zonke izihloko ekhasini ukuze banqume ukuthi bazoya kuphi.

Kulabo basebenzisi, i-oda lesihloko elinengqondo libalulekile. Ukuba ne kulandele i nge no phakathi kufana nokugxuma usuka esahlukweni 2 uye esigatshaneni 4.3 kungekho sigaba 3 ukuvala igebe. Nakuba kungelona iphutha lobuchwepheshe, kwenza isakhiwo sibe nzima ukusilandela.

Ungasebenzisi izihloko ukuze nje uthole umbhalo omkhulu noma ogqamile. Lolo hlobo lwe-hack ebonakalayo luphula isakhiwo se-semantic. Ukuze uthole isitayela esimsulwa, thembela ku-CSS (usayizi wefonti, isisindo sefonti, amamajini, njll.) futhi usebenzise izihloko ezifanele kuphela uma wethula isigaba esisha noma ingxenye encane yokuqukethwe.

Izihloko kanye ne-SEO: ukuthi izinjini zokusesha zizisebenzisa kanjani

Izinjini zokusesha zidlulisa izihloko ukuze uqonde ukulandelana kwesihloko nokubaluleka okuhlobene. I-H1 ibatshela isihloko esiyinhloko sekhasi, kuyilapho izihloko ze-H2 ne-H3 zembula izihlokwana ezinkulu nemininingwane esekelayo. Lesi sakhiwo sinikeza abacacayo "imephu" esheshayo ngaphambi kokuthi bangene embhalweni womzimba ogcwele.

Amakhasi anohlelo lwesihloko olucacile, olunengqondo avamise ukuba lula ukukhomba nokumatanisa nemibuzo efanele. Ucwaningo nolwazi lwemboni lubonisa ngokungaguquki ukuthi okuqukethwe okuhlelwe kahle kungafinyelela amazinga aphezulu kanye namamethrikhi wokuchofoza kanye nokubandakanya kunezindonga ezingahlelekile zombhalo.

Ukubeka amagama angukhiye ezihlokweni kusabalulekile, kodwa akukho ndawo eduze kakhulu njengoba kwakunjalo eminyakeni edlule. I-Google manje ithembele ekuhlaziyweni kwe-semantic okuyinkimbinkimbi kunokubala amagama angukhiye alula. Ngaleso sizathu, izihloko kufanele zibeke phambili ukucaca nokuba wusizo ngaphezu kokuphindaphinda kwegama elingukhiye eliqinile.

Izihloko ezinhle zivame ukuphendula ngokuqondile inhloso yomsebenzisi noma zibonise indlela abasebenzisi abasho ngayo imibuzo. Izihlokwana ezibukeka njengemibuzo yemvelo (“Izihlokwana ze-HTML zikuthinta kanjani ukufinyeleleka?”) zingakusiza ukuba ufanelekele amazwibela afakiwe, imiphumela enothile ye-FAQ noma amabhokisi athi “Abantu futhi bayabuza” uma ehlanganiswe nezimpendulo ezimfishane, ezakhiwe kahle ngaphansi kwazo.

Ukusetshenziswa kwegama elingukhiye ezihlokweni ngaphandle kokuwenza ngokweqile

Kusehlakaniphile ukufaka igama lakho elingukhiye ku-H1 kanye nokuhlanganisa amagama ahlobene abe ama-H2 nama-H3 lapho angena khona ngokwemvelo. Sekushiwo lokho, ukugxusha igama elingukhiye—ukuphinda inkulumo efanayo ngokungeyona imvelo kuzo zonke izihloko—kuyindlela yakudala yokuqalisa amasiginali ogaxekile futhi kulimaze kokubili amazinga kanye nokwethenjwa komsebenzisi.

Indlela yesimanje ukusebenzisa izihloko ukukhombisa imibuzo yangempela kanye nezihlokwana abasebenzisi abazikhathalelayo. Esikhundleni sokubhala “izihloko ze-HTML SEO” izikhathi ezinhlanu, ungase ube nezihloko ezinjengokuthi “Indlela izihloko ze-HTML ezithuthukisa ngayo ukufinyeleleka” noma “Amaphutha avamile lapho usebenzisa amathegi esihloko”. Lokhu kuhlukahluka kucebisa ukuhambisana kwesihloko ngaphandle kokubukeka njengokukhohlisayo.

Izihloko ezihlukile nokugwema ukudliwa kwabantu

Ikhasi ngalinye kufanele libe ne-H1 eyingqayizivele kanye nezihloko ezinkulu ezingavamile. Ukuphinda i-H1 efanayo emakhasini amaningi kungase kudide izinjini zokusesha mayelana nokuthi iyiphi i-URL okufanele ikleliswe embuzweni othile futhi kungase kuholele ekubulaweni kwabantu ngamagama angukhiye, lapho amakhasi akho aqhudelana khona.

Uma amakhasi amabili ehlanganisa izihloko ezihlukene ngokweqiniso, phatha i-H1 kanye nezihloko eziyinhloko ngendlela efanele. Uma zifana kakhulu, cabanga ukuzihlanganisa, ukwehlukanisa ukugxila kwazo noma ukulungisa ukuxhumanisa kwangaphakathi ukuze kubonise ukuthi iyiphi okufanele ibe yisiphathimandla esiyinhloko saleso sihloko.

Ukufinyeleleka: kungani izihloko zibalulekile ekwakhiweni okubandakanyayo

Kubasebenzisi bezifundi zesikrini nobunye ubuchwepheshe obusizayo, izihloko ziyindlela eyinhloko yokuhlola nokuqonda ikhasi ngokushesha. Abantu abaningi abalaleli ukusuka phezulu kuye phansi; esikhundleni salokho, bakhipha uhlu lwezihloko, bazihlole njengohlu lokuqukethwe, bese begxumela ezingxenyeni ezibalulekile.

Ngaphandle kwesakhiwo sesihloko esihlanzekile, esinengqondo, labo basebenzisi baphoqeleka ukuthi bazulazule ekhasini ngokungaboni. Uchungechunge oluhlelwe kahle lwama-elementi e-H1-H3 lubanika imodeli yengqondo yokuqukethwe ngamasekhondi. Uma uke waphenya uhlu lokuqukethwe lencwadi ukuze unqume ukuthi kufanelekile ukuyifunda, lokho kusondelene kakhulu nendlela lokhu okuzizwa ngayo.

Izihloko ziphinde zihlanganyele nezimpawu zendawo ezidalwe izici ze-semantic ezifana , , futhi . Abasebenzisi abakwazi ukugxumela kuphela kokuqukethwe okuyinhloko noma izifunda zokuzulazula, kodwa futhi phakathi kwezihloko ezingaphakathi kwalezo zifunda, okwenza amakhasi amade angabi namandla kakhulu.

Imihlahlandlela yokufinyeleleka incoma ukusebenzisa izihloko ukuze udale uhlaka olunengqondo, olubikezelwayo, ukugwema izikhala kanye nobunkimbinkimbi obungenasidingo. Emakhasini amaningi, i-H1 eyodwa, ama-H2 ambalwa kanye nama-H3 ezikhathi ezithile anele. Ukuzalanisa okujulile namazinga angahambisani ngokuvamile enza izinto zibe nzima kunokuba zibe lula.

I-H1 eyodwa ekhasini ngalinye: ukufinyeleleka nokucatshangelwa kwe-SEO

Nakuba ngokobuchwepheshe ungasebenzisa ama-elementi e-H1 amaningi, ekusebenzeni i-H1 eyodwa ekhasini ngalinye ingcono kakhulu kubasebenzisi bokufunda isikrini nezinjini zokusesha. Imaka ngokucacile "indawo ephezulu" yesigaba sokuqukethwe. Izigaba ezengeziwe eziyinhloko zisengamelwa ama-H2 nangaphezulu ngaphandle kokunciphisa ukugxila kukonke.

Ngokomlando bekunesiphakamiso esibizwa nge-algorithm ethi “document outline” ebesingavumela ama-H1 amaningi ezigabeni ezihlukene. Kodwa-ke, iziphequluli nobuchwepheshe obusizayo abuzange busebenzise leyo-algorithm, ngakho-ke akufanele uthembele kuyo. Ekusetshenzisweni komhlaba wangempela, ama-H1 amaningi avame ukudala ukudideka okukhulu kunalokho akuxazululayo.

Isakhiwo uma siqhathaniswa nosayizi wokubukwayo: vumela i-CSS iphathe ukubukeka

Elinye lamaphutha ajwayelekile ukukhetha amaleveli esihloko asuselwa kusayizi wefonti oyifunayo esikhundleni sohlelo oludingayo. Isibonelo, ukusebenzisa i-H4 ngenxa nje yokuthi itimu yakho izitayela zibe zincane, nakuba okuqukethwe ngokunengqondo kungaphansi kwe-H2, kwephula ukuhambisana kwesakhiwo kwekhasi.

Njalo khetha izihloko ezisuselwe ezingeni le-semantic, bese usebenzisa i Isici sokuqondanisa umbhalo we-CSS ukulungisa indlela ababukeka ngayo. Ungenza i-H2 ibonakale ibe mncane kune-H3 uma umklamo uyibiza; izinjini zokusesha nobuchwepheshe obusizayo abukhathaleli osayizi bamaphikseli, kuphela ama-semantics angaphansi.

Izihloko ezifihliwe ngokubukeka ngezinjongo zesakhiwo kuphela

Kwesinye isikhathi isakhiwo somklamo asinaso isikhala sesihloko esibonakalayo, kodwa okuqukethwe kusasidinga esisodwa ukuze kufinyeleleke kanye nesakhiwo. Kulezo zimo, onjiniyela bavamise ukusebenzisa isigaba se-CSS "sokufunda isikrini kuphela" esifihla isihloko ngokubukeka ngenkathi sisigcina sitholakala kubuchwepheshe obusizayo.

Indlela evamile yokwenza imise i-elementi ngaphandle kwesikrini noma iyinamathisele nge-CSS ukuze ingaphazamisi ukwakheka kodwa ihlale esihlahleni sokufinyeleleka. Isibonelo, ikilasi elisetha indawo ukuthi iphelele, ububanzi nobude kube ngu-1px kanye neziqeshana okuqukethwe okungafinyelela kuzo lokhu. Kufanele isetshenziswe kancane, noma kunjalo, ngoba ukungafani okukhulu phakathi kwalokho okubonwa ngabasebenzisi abakubonayo nalokho abasebenzisi besifundi sesikrini abakuzwayo kungase kudide.

Akuwona wonke amagebe esakhiwo adinga isihloko esifihliwe, kodwa ezigabeni ezinkulu—njengethebula lokuqukethwe noma ibhulokhi yokuzulazula engukhiye—ingenza uhlaka luhambisane ngaphandle kokuhlanganisa umklamo obonakalayo.

Imikhuba engcono kakhulu yokubhala izihloko eziphumelelayo

Izihloko ezisebenzayo zicacile, zimfushane, ziyachaza futhi aziguquki kulo lonke ikhasi. Zitshela abasebenzisi ukuthi yini okufanele bayilindele engxenyeni elandelayo yokuqukethwe futhi zinengqondo uma ziskenwa zodwa, njengasebhokisini “lohlu lwezihloko” zesifundi sesikrini.

Ukugcina izihloko zimfushane uma kuqhathaniswa—ngokuvamile cishe ngamagama angu-3-5—kuwumthetho omuhle wesithupha. Lowo akuwona umkhawulo onzima, kodwa izihloko ezinde kakhulu, ezifana nemisho zehlisa isivinini ukuskena futhi zibukeka zixakile ezakhiweni. Uma udinga i-nuance eyengeziwe, yibeke esigabeni esingezansi, ungagxili esihlokweni.

Ukuvumelana kwesitayela nephimbo kuzo zonke izihloko kuphinde kusize abasebenzisi bakhe imodeli yengqondo yekhasi lakho. Uma ezinye izihloko ziyimibuzo, ezinye ziyimiyalo kanti ezinye ziyimisho engacacile, uhlaka luzwakala lungcolile. Khetha iphethini ehambisana nokuqukethwe bese unamathela kuyo kakhulu ngangokunokwenzeka.

Ukulandelana okunengqondo nokuqhubeka kwezinga

Hlala uthuthukela kumaleveli esihloko ngokulandelana, ngaphandle kokweqa phansi. Ngemuva kwe-H1, sebenzisa i-H2 ngezigaba eziyinhloko. Ngaphakathi kwebhulokhi ye-H2, sebenzisa i-H3, futhi uma udinga ngempela ukuhlukanisa labo, thuthela ku-H4. Ukusuka ku-H2 uqonde ku-H4 kuphakamisa ukuthi izinga elithile elimaphakathi alikho, okudida ubuchwepheshe obusizayo kanye nabafundi abangabantu ngokufanayo.

Cabanga ngezihloko njengeziqukathi ezifakwe isidleke, hhayi amalebula okuhlobisa. I-H3 “ingaphakathi” kwesihloko se-H2, i-H4 ingaphakathi kwaleyo H3, njalo njalo. Uma isihloko esisha ngokucatshangwayo singeyona ingxenye yokuqukethwe kwangaphambilini, kufanele sikhuphukele phezulu ngeleveli futhi siqale isigaba esisha kunokuhlala sifakwe isidleke ngokujulile.

Okungafanele ukwenze ngamathegi esihloko

Gwema ukushintsha izihloko zibe izindawo zokulahla amagama angukhiye. Ukuwagxilisa ngemishwana ephindaphindayo kungenzeka ukuthi kwasebenza ezinsukwini zakuqala ze-SEO, kodwa ama-algorithms esimanje akubona lokhu njengokuziphatha kogaxekile futhi kungehlisa-amakhasi asezingeni ngenxa yako.

Ungawufihli umbhalo wesihloko ngezinjongo ze-SEO. Ukusebenzisa amaqhinga e-CSS ukwenza amagama angukhiye angabonakali kubasebenzisi abawabonayo ngenkathi uwashiya kumakhaphu kuthathwa njengokweqa futhi kungadala izinhlawulo. Uma umbhalo ungelona usizo kubasebenzisi, awukho esihlokweni.

Gwema ukusebenzisa kabusha izihloko ezifanayo emakhasini amaningi ahlukene ngaphandle uma okuqukethwe kukudinga ngempela. Uma konke okuthunyelwe kwebhulogi kusayithi lakho kune-H2 efanayo njengokuthi “Isingeniso” noma “Isiphetho”, lezo zihloko zengeza inani elincane lezinjini zokusesha noma abasebenzisi bokufunda isikrini. Izihloko ezichazayo ezengeziwe (“Kungani izihloko ze-HTML zibalulekile ku-SEO”) ziwusizo kakhulu.

Umsebenzi oyinhloko wesihloko ukuhlela okuqukethwe, hhayi nje ukwenza umbhalo ube mkhulu noma udonse amehlo kakhudlwana. Sebenzisa i-CSS ngokubukeka nezihloko zesakhiwo, futhi uzogwema izingibe eziningi ezilimaza kokubili ukusebenziseka kanye namazinga.

Amasu esihloko athuthukile: I-ARIA kanye nezigaba ezijulile

Ezimeni ezingavamile lapho udinga ngempela amazinga angaphezu kwayisithupha ohlelo, i-ARIA inganweba lokho okunikezwa yi-HTML yomdabu. Indima=“isihloko” isibaluli esihlanganiswe ne-aria-level ikuvumela ukuthi umake noma iyiphi ingxenye njengesihloko seleveli engafanele, nangaphezu kuka-6.

Ngokwesibonelo, iziphatha njengesihloko sezinga lesikhombisa kubuchwepheshe obusizayo. Ngokufanayo, ungakwazi ukweqa izinga le-H3 yangempela ngokungeza i-aria-level=”2″ uma kufanele uyiphathe njenge-H2 ngokwezibalo, nakuba lokhu kuvame ukuxazululwa kangcono ngokulungisa i-HTML yakho.

Lezi zindlela zinamandla kodwa kufanele zisetshenziswe ngokuqapha okukhulu. Usekelo luhle kubafundi besikrini abakhulu, kodwa ukuthembela kuhlelo olujulile, olungavamile kungenza okuqukethwe kwakho kube nzima ukucabanga ngakho kanye nokugcina. Ezimweni eziningi, ukuhlukanisa okuqukethwe emakhasini amaningi noma izigaba zokuhlela kabusha kuyisixazululo esihlanzekile nesiqine kakhulu.

Khumbula ukuthi umgomo awukona ukukhombisa ukuthi mangaki amazinga ezihloko ongawafaka, kodwa ukusiza abasebenzisi nezinjini zokusesha ziqonde okuqukethwe kwakho ngokushesha nangokunembile. Uma uhlaka lwakho lubukeka njenge-fractal, cishe yisikhathi sokwenza lula.

Uma uhlanganisa ukulandelana kwesihloko okucatshangelwayo neziqukathi ze-semantic, izimpawu zendawo zokuzulazula ezifinyelelekayo kanye nokusetshenziswa kwamagama angukhiye emvelo, ugcina usunamakhasi afundeka kalula, okulula ukuwakhomba kanye nobufakazi obengeziwe besikhathi esizayo. Leyo nhlanganisela ithuthukisa ukwaneliseka komsebenzisi, ithuthukisa amamethrikhi okuzibandakanya njengesikhathi esekhasini nokujula kokuskrola, futhi inikeza izinjini zokusesha zonke izimpawu ezingaba khona zokuthi okuqukethwe kwakho kufanele kubonakale kumibuzo oyiqondise.